Project Description
Project
Cairns Sexual Assault Service
Logo | Branding | Business Cards
The Cairns Sexual Assault Service (CSAS) is a Cairns-based organisation affiliated with True Relationships and Reproductive Health and provides confidential support services for anyone affected by sexual violence.
Their small team, located in Cairns, needed a rebrand that included a new logo and business cards.
This rebranding project came off the back of the rebranding of True, formerly Family Planning Queensland. The new CSAS identity was to be an amalgamation of the new True branding and the existing CSAS logo – a bird of paradise flower silhouette.
The resulting brand mark was an abstract, iconographic bird of paradise graphic that was identifiable as part of the True brand family while also sitting independently as a distinctive logomark.
